Branding & design

Brand identity, logo design and brand guidelines

Your image is your first promise. We build identities that express what makes you unique, inspire trust and stay consistent everywhere, from website to video and from screen to print.

Color swatches and brand guideline boards

Why Web Affinity

What sets us apart.

  1. Bold positioning

    An identity rooted in your story and your values, one that sets you apart for the long term.

  2. A complete system

    Logo, colors, typefaces, iconography and usage rules: everything you need to stay consistent.

  3. Brands in motion

    Videos and motion design for your social media, presentations and website.

  4. Legible for everyone

    Contrast ratios and type sizes that meet accessibility standards, without sacrificing elegance.

Deliverables

Everything included, nothing left to chance.

A clear scope from the quote stage, sign-off milestones and a dedicated point of contact from the first workshop to launch.

  • 01 Brand audit and competitive analysis
  • 02 Creative directions and logo design
  • 03 Complete brand guidelines
  • 04 Interface design (UI/UX)
  • 05 Videos and motion design
  • 06 Source files in every format

Method

How we work.

  1. Step 01

    Discover

    We immerse ourselves in your business, your market and your target audience to understand what will make the difference.

  2. Step 02

    Design

    Our research becomes a blueprint: strategy, site structure and mockups. You approve every choice.

  3. Step 03

    Build

    Designers and developers bring the project to life, then check speed, security, SEO and accessibility before launch.

  4. Step 04

    Grow

    After launch, we measure, refine and grow your results, working alongside you.

Frequently asked questions

Your questions, answered.

Can you modernize our existing logo?

Yes. A refresh preserves the recognition you have built while modernizing your image; a full rebrand makes sense when you are repositioning. We will help you decide.

What do brand guidelines include?

Logo variations and their usage rules, the color palette, typefaces, iconography, photography style and examples of how it all applies across your materials.

Will we own the designs?

Yes. The contract provides for the assignment of copyright in the delivered designs, as well as the handover of all source files.

Explore more

  • 01

    Websites

    Business websites, online stores and blogs designed for your brand and built to sell.

    • Business website
    • E-commerce
    • Blog
    • Hosting & maintenance
  • 05

    Strategy & marketing

    A clear strategy and campaigns that attract qualified customers.

    • Brand strategy
    • Digital audit
    • Social media management
    • Email marketing
  • 02

    Apps

    iOS and Android apps, platforms and business tools that save you time.

    • iOS & Android
    • Web platforms
    • SaaS
    • Business tools

Branding & design

Ready to take it to the next level?

Tell us about your project: we will get back to you with concrete recommendations and a detailed quote.

We reply promptly · Complimentary first conversation